Business card design

As a soon to be graduate i thought that it would be a good idea to create business cards now i have a branding that i like and have kept for a while, as they would be useful for when i go to events and talk to other designers. 


Inicial designs :

really liked this design but found a different size card that this would not work for, and like the new shape better. 

new shape :



A smaller size of card worked better as there wasn't much information on my business card and it left a lot of blank space. Decided to develop this shape.


development of reverse side of small card :

Prefered bottom design as made good use of space and allowed the logo to be more prominent. 

Front of business card :

Changed the design from my logo to hello as it is more inviting and friendly. Logo is large enough on back, don't want to put people off by having it covered in my logo as it is more of a personal thing than a cv, letterhead etc. 

• trialled them on a normal printer to see if i was happy with size, liked it so continued with design.
• printed onto card down in digital print, when cutting out ink cracked and edged didnt look shrape enough. 
• Decided to print them professionally on moo. 
• printed 100 cards, 50 with white hello, 50 with black hello.

It’s Nice that monthly round up of May 2017

Origonal Article: https://www.itsnicethat.com/features/may-monthly-round-up-review-of-the-year-2017-181217

A lot happened in the design month of May 2017, there were political themes as for the snap election and various relaunches such as Paul Rand’s Graphic Standards Manual to be reissued. But what I found to be the most interesting element from this article was a section explaining the rise of bespoke typography as co-founder of Ragged Edge, Max Ottignon wrote “Ever since modernism gained momentum in the 50s, we’ve seen a trend towards simplicity in branding and design. It’s had a resurgence recently and – as branding and design work gets simpler – the elements you use need to work harder. This puts more of an onus on functional assets like typefaces to help a brand stand out.

“The next wave could mean more expressive typography, as brands look for greater stand out. For the relaunch of the Great British Bake Off, Channel 4 baked cakes in the silhouettes of their headline typeface. The distinctiveness of the typeface meant it was immediately recognisable.”

I found it interesting that a lot of new design or redesigns are shifting back to a more bespoke and illustrative typography, I believe that this has become rising in popularity because of the rising price of modernist typefaces for example changed there use of Helvetica Neue to one of there own in-house typefaces and saved themselves over one million dollars a year in licensing alone. I also found it interesting in the rise of popularity of ‘unbrands’ in which locations are doing there best to steer away from becoming corporate an example of this is Camden Market with the use of there own Bespoke typeface to make the market a more open and unique location. With the rise of bespoke typefaces I believe there will be a greater gap in the graphic design world as modernism takes a shift, I believe that my contemporary modernist design will be successful by the gap been created.