It's Nice that - Steven Heller and Greg D’Onofrio on six modernist works that impacted the world of design

Origonal Article: https://www.itsnicethat.com/articles/steven-heller-greg-donofrio-the-moderns-graphic-design-031017

Within this article, it discusses the launch of a publication called 'The Moderns: Midcentury American Graphic Design courtesy' and the article is an interview with the two authors of the book. To give an introduction to the publication Steven Heller and Greg D’Onofrio discuss what they believe to be the six most important pieces of American modernist design and discuss how these pieces still impact today. 

Out of the pieces of design, they believe that the important to american modernist I belive this design to be the most successful. The poster is for an Inflatable Sculpture exhibition at the New York Jewish Museum, the poster consists of a less is more design aesthetic using simple black lines representing the concept of Inflatable. The warped lines also represent a large amount of movement that would be attributed to the fact that the sculptures were inflated by helium and air causing movement. I really enjoy the simple aesthetic nature of modernist posters as there simplistic nature shows the bare minimum of information yet displays everything that is needed to advertise its intended purpose.    

Arnold Saks: Inflatable Sculpture, Jewish Museum, New York, 1969