logo/branding from first and second year
logo/branding now
Above is my self-branding logo that i created over the summer this is a different logo than the logo i had from the first and second year as i felt that the old logo did not work well as it was over complicated and did not represent the style of design that i now create. I set out to design a logo that was sleek and uncomplicated which is the type of work i set out to do, but also create a logo the was simple and didn't suggest to any specific disaplin like my old logo as i do not have a dedicated area of design and i consider myself as a general graphic designer with certain interests.
The logo i created was successful for me as it achieved what i set out to do, it is a sleek minimal design that references my interests of modernist design but doesn't limit me or my branding to a set style. the most successful part of this logo is that the design works in any colour combination and is still clear when using colours that have a limited contrast. (see examples below)
I intend to use this logo throughout my social media design account such as Behance and Instagram as well as self-promotional materials such as business cards, letter heads and on a cv.
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