The above article about the change of the calvin klein logo really caught my attention. My first reaction to the change was very negative as the previous logo was classical and very recognisable as well as being representing the brand. But after further reconsideration i really like the new change, it still links back to the previous branding as it uses a san serif typeface similar to the old logo which makes it a smooth transaction to the not clean logo. The new logo say good bye to the CK and gives itself a grown up sophisticated full name.
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